Marketing Manager, Cardiovascular-Hospital Business

CipherPosting

Marketing Manager, Cardiovascular-Hospital Business

Position Summary:

Reporting to the Marketing Director, develops, manages and implements marketing plans to meet brand objectives and deliver brand profits.

Provides oversight for the Cardiovascular Hospital portfolio to achieve Rx growth objectives. Champions activities across the marketing spectrum which are relevant to the designated brand including: brand strategy, communication strategy, market research, new product introduction and promotion strategy.

As a member of the commercial team, has shared responsibility to optimize business results and create competitive advantage in the marketplace.

Responsibilities:

  • Develop annual brand plans; implement marketing strategies, campaigns and tactics to drive demand; sources and exploits new channel opportunities to maximize marketing plan impact and effectiveness
  • Proactively identifies relevant brand opportunities and risks, monitors and develops plans to convert results; inspires field staff through brand engagement activities
  • Develop, recommend and manage the advertising and promotion budget and project timelines
  • Work with analytics to support product forecasting including TRx, sales and unit modeling appropriate for demand/ inventory management and performance measurement/monitoring
  • Coordinate and direct the delivery of support services including: briefing of marketing research activities, agencies of record and training for the sales force
  • Effectively communicate the marketing strategy and annual promotional plan to the sales team including leading appropriate content development for sales meetings (needs assessment, slide decks, workshops)
  • Lead, interact with, resolve conflict and drive consensus among cross functional team members in support of key brand initiatives
  • Lead the analysis and reporting of brand business results including sales, market share and TRx performance to plan, KPI’s, marketing variance, promotion ROI, execution progress
  • Remain up to date with respect to customer marketplace including knowledge of key competitors and competitive strategies
  • Co-ordinate the production and maintenance of all marketing material; adhering to internal SOP’s and company compliance policies
  • Development of a customer strategy that ensures a strong reputation, high visibility and commercial competitiveness; develop and leverage relationships with key opinion leaders and other external experts to optimize patient management and drive the brand forward
  • Collaborate with market access team to support Cipher’s market access objectives
  • Work closely with Medical Affairs to ensure customer medical requests/concerns are effectively managed

Education/Experience:

  • Bachelor’s degree in Science or Business; advanced degree is an asset (MBA, MSc)
  • Progressive experience in commercial pharmaceuticals preferably with 3-4 years of marketing experience, ), or 1-2 year in marketing and 2 years in specialty sales (preferably with cardiovascular products or acute care products in the hospital market)
  • Launch experience is a strong asset
  • Experience within a pharmaceutical start up organization (preferred)

Qualifications:

  • Demonstrated track record of successful product launches and sustained commercial growth
  • Has delivered keen marketing insights and competitive advantage to pharmaceutical brands; translates strategy into practical, competitive and executable business plans
  • Astute problem solver who reviews facts and options, exhibits sound judgment, a realistic understanding of issues and demonstrates a bias for action
  • Experience with project management and effectively managing multiple projects/priorities
  • Self-starter with an entrepreneurial spirit with a passion for customer engagement
  • Bilingualism (French / English) (preferred)

Required Knowledge and Skills:

  • Comfortable navigating Health Canada, current Good Manufacturing Practices (cGMP), PAAB, Innovative Medicines Canada, PMPRB and other regulatory requirements
  • Understanding of the hospital system, reimbursement and distribution challenges
  • Public speaking, persuasion and presentation methods and techniques; communicates clearly and concisely, both oral and written
  • Excellent analytical and planning abilities; budgets and financial plans
  • Responding to inquiries from management, customers and regulatory agencies
  • Working independently to manage multiple projects, duties and assignments; exceptional time management and organizational skills
  • Planning, recommending and implementing objectives, strategies and practices to assure the highest quality of service, product satisfaction, and continued business relationships with customers
  • Effective & efficient management of resources; cost minimization and value maximization
  • Ability and desire to travel for business (up to 20% of time): domestic meetings (co-travel, Ad Boards, Conferences) and to key International Meetings as assigned by the Marketing Director

Resumes should be forwarded to Human Resources: humanresources@cipherpharma.com